Rotterdam Art Ride (ROAR) is an art project in the South of Rotterdam. 18 pillars under the metro line are painted by an international group of emerging and established artists from all over Europe. The goal of the project is to make visual art accessible to a wide audience and to inspire residents on a daily basis. The project focusses on making the neighbourhood more lively for it’s inhabitants and offer a new icon to the city of Rotterdam. ROAR is a project by Foundation Meshand Marjon van der Linde. in collaboration with several local partners, who all put effort in the creative development of Rotterdam South.